Susan Senecal '76 is President and Chief Executive Officer of A&W Food Services of Canada Inc. With over 900 restaurants from Vancouver Island to Newfoundland, A&W is the second largest hamburger restaurant chain in Canada and is one of Canada’s leading franchisors.
Since joining the company as an Area Manager in 1992, Susan has held the positions of Regional Director of Operations, General Manager Quebec, Vice President of Operations, Chief Marketing Officer and Chief Operating Officer. In February 2018, Susan Senecal became President and CEO, becoming the fifth CEO in the Company's 62-year history, and the first-ever fully bilingual CEO and woman in the role.
Throughout her time at A&W the company has undergone many significant, strategic changes, including most recently its 2018 Strategy Renewal. At the core of the strategy is the mission "To be loved for our natural ingredients, great taste, convenience, and for doing what’s right, making A&W the #1 choice for millennial burger lovers.” A&W is a leader in quality ingredients. Among many firsts were the launches of beef raised without the use of hormones or steroids, chicken and pork raised without the use of antibiotics, and organic, Fairtrade coffee. A&W Root Beer served in the restaurants is now made from natural cane sugar and all-natural flavours.
Most recently, under Susan’s leadership, A&W introduced Canada to the Beyond Meat burger made using 100% plant-based protein.
Susan is a former Director and Past Chair of Restaurants Canada (formerly the Canadian Restaurant and Foodservices Association). She also serves as a Director of the National Board of the Multiple Sclerosis Society of Canada.
After graduating from Trafalgar, Susan completed her Bachelor of Science degree at McGill University. Susan moved out west to Vancouver where she lives with her husband, Francis. They have two grown sons, Matthew and Noah.